Legal
Last updated: June 11, 2026
This Privacy Policy governs the manner in which The Wine Advisor collects, uses, maintains, and discloses information collected from users of the the-wine-advisor.com website ("Site"). This policy applies to the Site and all services offered by The Wine Advisor.
We may collect personal information from you when you voluntarily submit it through our contact form or by contacting us directly. This information may include your name, email address, phone number, company name, and any details you share in your message. We also automatically collect non-personal information such as your browser type, device type, operating system, pages visited, time spent on pages, and referring URLs when you browse our Site. We do not collect payment information — all transactions, if any, are handled by secure third-party processors.
We use the information you provide to respond to your inquiries and discuss our services, including Wine Demos, Road Shows, and Educational Engagements. We use non-personal aggregate data to understand how visitors use our Site and to improve the overall user experience. We do not send unsolicited marketing emails. If you contact us, we may follow up regarding your inquiry. We will never use your information for any purpose other than what is described in this policy without your explicit consent.
Our Site uses two categories of cookies. Essential cookies are always active and are strictly necessary for the Site to function (e.g., remembering your cookie preferences). Analytics cookies — used by Google Analytics — are only set after you give explicit consent via the cookie banner displayed on your first visit. You may change your preferences at any time by clicking the 'Cookie Preferences' link in our site footer. You may also configure your browser to refuse all cookies; note that doing so may affect certain Site functionality. We do not use cookies to collect personally identifiable information without your consent.
Our Site uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. Analytics cookies and data collection are only activated after you provide consent via our cookie banner. If you decline analytics cookies, Google Analytics will not collect any data about your visit. If you consent, the information generated (which may include an anonymized IP address) is transmitted to and stored by Google on servers in the United States. You may withdraw consent at any time via the Cookie Preferences link in the footer, or by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Contact form submissions are retained for a maximum of 3 years and are used solely to respond to your inquiry and maintain a record of our correspondence. We periodically review and delete records that are no longer needed. Analytics data collected through Google Analytics is subject to Google's own data retention settings, which we have configured to 14 months. You may request deletion of any personal information we hold about you at any time by contacting us.
We take reasonable technical and organizational precautions to protect the personal information you submit to us, including using industry-standard encryption for data in transit (HTTPS/TLS). However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security and disclaim liability for unauthorized access beyond our reasonable control.
We do not sell, trade, rent, or share your personal information with third parties for their marketing purposes. We do not share your information with outside parties except: (a) as necessary to operate our Site and fulfill service requests (e.g., email delivery providers); (b) as required by applicable law, regulation, or legal process; or (c) to protect the rights, property, or safety of The Wine Advisor or others. Any third-party service providers we use are contractually obligated to keep your information confidential.
We do not sell, share, or disclose your personal information to third parties for cross-context behavioral advertising. If you are a California resident, you have the right to direct us not to sell or share your personal information. To exercise this right, please contact us at [email protected]. We will not discriminate against you for exercising any of your privacy rights.
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): (1) Right to Know — you may request a copy of the personal information we have collected about you in the past 12 months; (2) Right to Delete — you may request that we delete your personal information, subject to certain exceptions; (3) Right to Correct — you may request that we correct inaccurate personal information; (4) Right to Opt-Out — you may opt out of the sale or sharing of your personal information (we do not sell your data); (5) Right to Non-Discrimination — we will not discriminate against you for exercising your rights. To submit a verifiable consumer request, contact us at [email protected] or (480) 420-7001. We will respond within 45 days.
Our Site may contain links to third-party websites, including distributor and winery partners. These sites have their own independent privacy policies and we are not responsible for their content, practices, or data handling. Visiting any linked site is at your own discretion and subject to that site's terms and privacy policy.
Our Site is not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can remove it.
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page and, for material changes, take reasonable steps to notify you (such as posting a notice on our Site). We encourage you to review this page periodically. Your continued use of the Site following any changes constitutes your acceptance of the updated policy.
By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Site. For questions about your rights or this policy, contact us at [email protected].
If you have questions about this Privacy Policy or your personal information, please contact us:
This document was last updated on June 11, 2026
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