Family-Owned Since 1997
About
The Wine Advisor
A family business built on expertise, integrity, and a genuine passion for connecting consumers with exceptional wine experiences.
Our Story
A Family Business
Built on Expertise
The Wine Advisor is a family-owned company that has been in the food, beverage, and wine industry since 1997. We conduct Wine and Spirits Demos and Road Shows for a number of the industry's most prominent wineries and spirits distributors.
Throughout our engagements, our task has been both challenging and exciting — helping increase Brand Recognition, Customer Loyalty, and current and future Sales. We believe the most powerful form of brand retention is direct customer education and conversation, allowing the customer to be informed about a wine's vintage quality, the winery's attributes, and third-party publication endorsements such as Wine Spectator Magazine.
We currently maintain a staff of well-trained independent wine consultants operating across Arizona, Nevada, and New Mexico. All team members carry their own independent liability insurance, and The Wine Advisor maintains its own $1,000,000 general liability coverage.
We have increased annual sales up to 28% for certain wineries.
A Proven Track Record
Our Clients
We've conducted Wine Demos, Road Shows, and Educational Engagements for some of the industry's most recognized names.
- Costco Wholesale
- Sam's Club
- Safeway
- Fresh and Easy
- Precept Wine
- Robert Mondavi Winery
- Ste. Michelle Wine Estates
- Hogue Cellars
- Geyser Peak
- Lindemans
- Freixenet
- Toasted Head
- Brown-Forman Wines USA
- Wine Bow
- Breakthru Beverage Group
- Star Distributors of NY
- Southern Glazer's Wine & Spirits AZ
- Southern Glazer's Wine & Spirits NV
Our Approach
How We Work
Pre-Show Site Inspection
Management visits each location prior to the show, working with store managers for optimal placement and maximum sales traffic.
Trained Independent Consultants
Our team maintains their own independent liability insurance and holds a $1,000,000 general liability policy — professionals you can trust.
Real-Time Sales Reporting
Up-to-date sales and inventory data delivered every Monday following a show, enabling fast restocking and maximizing momentum.
Supervisory Oversight
Supervisory staff inspects each location during the show to keep consultants sharp. Every consultant is signed in and out by a manager.
Education Without Tastings
We build brand retention through direct customer education and conversation — informing buyers on vintage quality, winery attributes, and third-party endorsements.
Southwest Coverage
Fully staffed and operational across Arizona, Nevada, and New Mexico — ready to scale your brand presence across the Southwest.
Get In Touch
Contact
Joe Notaro
For further information about our company and fee structure, please reach out directly. We're happy to discuss how The Wine Advisor can help grow your brand, increase sales, and engage your customers.
Coverage Area
Southwest
United States
Part-time independent contractor opportunities available in all three states. Up to $25/hour based on experience.
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